Thursday 4th Oct
The best part of this year has been working on delivering our app 'Cupple' to the masses. The journey so far has taken us as far a field as Texas to showcase Cupple at SXSW and feedback has been great from our users. We're contunuing our work on the Cupple platform and will keep you updated with developments. You can read a bit more about what's been going on in the blog at Cupple.tumblr.com
Tuesday 6th Mar
Cupple, the private sharing mobile app designed specifically for two people in a relationship launched in November 2011 and today launches the new V2 ahead of its attendance at the upcoming SXSW Interactive conference in Austin, Texas.
“We’ve come a long way since last year and we haven’t really stopped developing the product at any point. Cupple v2 is a product directly responsive to the feedback and opinions from our 10,000+ users.” Says Tim Allison, Co Founder.
“February was a pivotal month for us in many ways. Apple featured Cupple in a new ‘Date Night’ section of the U.S. App Store and Gizmodo voted it App of the Day on Valentines Day. The exposure was tangible and sign ups increased by up to 500% on particular days. The US is now where the majority of our customers are. Followed closely by the UK and the Netherlands.”
“2012 has already seen a rise in apps focusing on privacy and sharing more intimately. Cupple was right at the start of the movement last year and we’ve got a solid blueprint to evolve. The first version had flaws the customers made us aware of and we knew we wanted to keep pushing the product to higher ground.”
“Cupple v2 maintains the core of the feature set, we’ve just worked hard to make improvements in and around the sharing experience and signing up. If the first version was a little too much like a storage space for personal memories, the new version is built around the concept of a ‘memory board’.
The emphasis of the UI is focused on the two people using the service and we’ve incorporated ‘Stickers’ for people to add context to why they are sharing. Not only do the stickers add fun and playfulness but also it’s a move into In App Purchases and monetization.
“We’re a small Start Up and we’ve worked hard to deliver a quality service people can use and trust. It’s important from a business perspective we understand revenue streams sooner rather than later. I don’t want to sit back and say we’ll work out how to make money when we hit 1m users.”
“ We don’t want to charge for the Cupple App nor did we want to sell a meaningless currency. We think people will really enjoy the new features in v2 and enjoy sharing the stickers with each other.”
“The plan is to keep working hard and focus on making Cupple the best private sharing platform in the World”.
Cupple App will be at the SXSW Interactive in Austin, Texas from the 9th to the 13th March. The new version is now LIVE. Download the Cupple App at www.cuppple.mobi
Read more about the Cupple App at cupple.tumblr.com
Monday 28th Nov
We launched Cupple on the 8th Novemeber. The weeks building up to the launch were obviously pretty hectic as we managed everything from user feedback, PR Strategy, marketing and all the other treats that crop up when you're close to a deadline. The first few weeks have been really positive. The PR has been phased and gradual and we've had some nice coverage from the US and in Europe. The Netherlands currently leads the way as the place with people using Cupple the most, followed by the US and the UK. We have loads of stuff planned in development and we're working on the new version to keep the App updated. Looking at a new version before Xmas and then early in 2012. The jouney has really just begun.
Tuesday 16th Aug
We've been working on a new proejct for the past few months and last week announced news of it on a preview site. The project is called 'Cupple'. The premise of the idea is around building a more intimate and valuable sharing experience for mobile. Cupple will be going into private beta at the start of Sepetember with a view to launch soon after. Please visit the site for more info as we'll be updating it with more information and a product video and blog in the near future.
Sign up for more news about Cupple at www.cupple.mobi
View our Twitter feed